Why Do Magazines Still Print?

source*style-delights.blogspot.com

We live in an online community where social media is the ruling party and technology is synchronised into our fast paced lives: we feel naked without our smartphones and we hardly communicate face to face. It is an online world! So why do magazines still print and selling the ”old fashioned” way?

I went off to the shops and asked a couple of people browsing magazines. The most significant answer: ‘‘Buying magazines is a habit and I’m so tempted! The cover is luring me in and while I browse, I’m subconsciously aware of my interests and what is useful in my life. Next thing, it is in my trolley.’’

The magazine people say they keep their clients happy by communicating the perfect life. ”How to be…”. It is almost like filling the gap.’’

My point: If it is all about filling the gap, then why not move to the online community and ditch the paper for good. After all, our trees are suffering….check this out: http://wiki.answers.com/Q/How_many_trees_are_cut_down_to_make_one_piece_of_paper

Now is a perfect time for the printing industry to move over and join the online community permanently. Find a way to use digital advertising in shops. Readers can browse and buy the online access via their smart phones. Just an idea!

source* allthingsd.com

Fashion, The Truth

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In our fast paced world, we need affirmations on how beautiful we look. We compete with latest fashions, socialize with our trendy peers and we hastily page through our fashion magazines where we daydream of how perfect we would look like: ‘If only I …’

The truth: ”Fashion is an illusion that creates an urge or desire within ourselves of what we can never be.”

Fashion is a business. It is a façade to keep us away from who and what we really are. We compare ourselves to super models and create huge expectations resulting in lack of confidence and stuffing ourselves with whatever is in our fridges.

We need to learn how we want to communicate to the outside world. Explore how you can enhance your natural features, what compliments your beauty and what works for you.

We can make it our business to look good. We can take the power back because we are the driver of our own lives. The good news is that the world has enough for everyone and everything. Our planet will be in perfect harmony and equilibrium as there will be no waste.
It is worth communicating your own style to the world and be the individual you are. Apply this view in all aspects of your life and you will live with confidence, happiness and authenticity, wherever you go.