We live in an online community where social media is the ruling party and technology is synchronised into our fast paced lives: we feel naked without our smartphones and we hardly communicate face to face. It is an online world! So why do magazines still print and selling the ”old fashioned” way?
I went off to the shops and asked a couple of people browsing magazines. The most significant answer: ‘‘Buying magazines is a habit and I’m so tempted! The cover is luring me in and while I browse, I’m subconsciously aware of my interests and what is useful in my life. Next thing, it is in my trolley.’’
The magazine people say they keep their clients happy by communicating the perfect life. ”How to be…”. It is almost like filling the gap.’’
My point: If it is all about filling the gap, then why not move to the online community and ditch the paper for good. After all, our trees are suffering….check this out: http://wiki.answers.com/Q/How_many_trees_are_cut_down_to_make_one_piece_of_paper
Now is a perfect time for the printing industry to move over and join the online community permanently. Find a way to use digital advertising in shops. Readers can browse and buy the online access via their smart phones. Just an idea!